Skift Take
The pent-up demand is real, but over time traditional notions of the corporate retreat may change.
When Chinese tourists flocked to Wuhan for Golden Week in October last year, it was described as “revenge travel” — a way for them to express feel-good support for the beleaguered city.
Corporate travel can expect to see its own version of this phenomenon next year, if not earlier, as companies book retreats to reunite employees after lengthy periods of remote working and virtual meetings.
These corporate retreats, which can involve blocking out entire floors and meeting spaces, are currently in high demand at the JW Marriott Orlando Bonnet Creek Resort & Spa.
“The lead increase I’ve seen just in this past month has been tremendous,” said Ginet Jamali, its senior sales executive. “Not just our hotel, but speaking with our brothers and sisters in the Orlando area. Everyone’s seeing the increase and excitement starting to come back.”
Jilted at the Altar
The 516-room property, just outside Di
