Skift Take
Canada's draconian restrictions will likely ease in the coming weeks, but what they'll consist of and whether a clear reopening plan will come as fast as tourism officials want remain unclear.
Just two months ago, Canada was dealing with the harsh consequences of a vaccine misstep with lagging vaccination rates causing an ongoing air border closure with the U.S. Canada's tourism groups then made a big ask of residents in light of the uncertainty, urging them to stay in Canada this summer and spend locally.
But the Tourism Industry Association of Canada, alongside tourism officials representing the country’s territorial and provincial destinations, is now putting the onus on the government, and asking decision makers to #OpenTheBorder with the U.S.
The campaign launched Tuesday just as reports emerged that the Canadian government plans to relax its quarantine restrictions for vaccinated travelers by June 22
