Los Angeles Tourism Scripts Early Comeback Story as California Reopens


Skift Take

For a state that's restricted businesses and tourism for a year, the rebound is a rapid one — particularly for a major city.

It’s an early comeback story for Los Angeles, officials from Los Angeles Tourism and Convention Board said on Tuesday as California — among the most restricted states and tourism economies for the past year — officially reopened fully for business and tourism. At a press conference on Tuesday, optimism ran high for the ci