Can Lifestyle Hotels Keep the Growth Streak Going?
Photo Credit: Relaxation and wellness are features that lifestyle hotels are selling. Flickr / LDC Hotels & Resorts
Skift Take
Lifestyle hotels have become a popular place to unwind for many travelers, and hotel executives are determined to keep the coolness factors that made them an attraction. But growing pains remain, even when the pandemic goes away.
Lifestyle hotels are entering a period of tremendous growth, but they have to proceed carefully in regards to what made them popular. That was the message conveyed by three lifestyle hotel executives at the Skift Hospitality & Marketing Summit on Wednesday.
"We don't know the ceiling and how fast we can grow," said Jane Mackie, the senior vice president at InterContinental Hotel Group, noting the company runs 450 of these properties with roughly 200 more in the development pipeline. "But we will only grow in the right locations."
Actually, there may not be a need to slow down, according to Martina Luger, the chief marketing officer of Ennismore, and Amber Asher, the president of Stan
