Can Travel for Government Business Be What Leads Biz Travel Out of Its Slump?
Photo Credit: Trade missions can save companies valuable time and resources by maximizing contact with prospective distributors, sales representatives or partners, according to the International Trade Administration in the U.S. Unsplash / Evangeline Shaw
Skift Take
Expect more government-sponsored international travel as countries drum up business to revive their economies after the prolonged downturn.
Trade missions, where governments coordinate international trips to drum up business, were forced to go virtual during the pandemic but could swiftly return in 2022 as countries look to revive their economies.
Governments will be keen to dispatch trade envoys, ambassadors, associations and companies to international exhibitions or carry out research in new markets.
They're the ultimate business trip really, and more effective than video conferencing due to the need to build more personal relationships. "They can save companies valuable time and resources by maximizing contact with prospective distributors, sales representatives, or partners," according to the International Trade Administration in the U.S.
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