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Travel Agents

Onefinestay's Founder Sees a Rejuvenated Future for Travel Agents With New Startup

Matthew Parsons
Work from home

Photo Credit: Evan Frank has launched a new business called Fora, a platform with branding, marketing, communications and commission tracking tools to help advisors sell holidays. Unsplash / Brooke Cagle

Skift Take

It's too soon to tell whether the pandemic will drive people back into the arms of human beings to book their holidays, but Evan Frank thinks he's got the right ingredients to reboot the classic travel agent model.

Evan Frank has had an epiphany: travel advisors sell holidays. The founder of high-end homesharing company Onefinestay is so convinced they’re the future, he’s launching a new business called Fora, a platform with branding, marketing, communications and commission tracking tools. It marks his return to travel, after selling Onefinestay to Accor for $168 million in 2014. Since then he's launched a niche educational/tour guide business, and has been investing in startups, but now he spots an opportunity: to fill a gap that’s been left by commission-hungry online travel agencies.

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Frank has an eye for spotting trends. In 2010 he launched Onefinestay to capitalize on the onset of the homesharing trend, which began with Airbnb just two years earlier. When he launch

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