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Tourism

Can Tourism Go Outside Its Comfort Zone by Confronting Social Issues Head-On?

Rashaad Jorden photo
Rashaad Jorden
Skift Global Tourism Report Lebawit Lily Girma in conversation with Naledi Khabo, CEO of Africa Tourism Association, and Jeremy Sampson of the Travel Foundation at Skift Global Forum, Sept. 22, 2021.

Photo Credit: The three panelists - Lebawit Lily Girma, Naledi Khabo and Jeremy Sampson - during a discussion about how tourism can no longer ignore social issues. Skift

Skift Take

The message from these two outspoken speakers was clear: the travel industry must go beyond easy rhetoric on diversity to be inclusive, and community-minded. Copping out is not an option.

Although the travel industry has made numerous vows over the last year to include more diverse voices in decision making, the industry lacks real diversity regarding who makes crucial decisions affecting local communities. That's the message two panelists at the Skift Global Forum conveyed on Wednesday during a discussion moderated by global tourism reporter Lebawit Lily Girma centered on how the tourism industry can no longer ignore social issues. Naledi Khabo, the CEO of the Africa Tourism Association, and Jeremy Sampson, the

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