Wyndham Launches First Dedicated All-Inclusive Resort Brand
Photo Credit: Wyndham's new Alltra brand includes the Wyndham Alltra Cancun (pictured). Wyndham Hotels & Resorts
Skift Take
Don’t let the hype about all-inclusive resorts being another offering for loyalty members fool you: This trend provides major hotel companies like Wyndham a much-needed growth story for shareholders during the travel recovery.
Another mainstream hotel company is beefing up its presence in the increasingly competitive all-inclusive resort sector.
Wyndham debuted Tuesday its 22nd brand, Wyndham Alltra, an all-inclusive resort offering in partnership with Playa Hotels & Resorts. While Wyndham already has several all-inclusive resorts under its namesake brand, this is the company’s first brand dedicated entirely to all-inclusive properties.
For More on the Business of All-Inclusives From This Skift Deep Dive: Read Why the Business of All-Inclusive Resorts Will Never Be the Same
The partnership with Playa Hotels & Resorts, which operates 22 all-inclusive resorts across Latin America and the Caribbean, gives Wyndham stronger footing as it looks to expand across the sector company leaders expect to play a bigger role in the future of travel.
“We started talking about 18 months ago, knowing how strong leisure is going to be and how it's going to come back,” Wyndham CEO Geoffrey Ballotti sai
