What Travelers Told Expedia About Eco-Friendly Trips and Overtourism
Photo Credit: Tulum, Mexico Flickr Commons / Gabriel Garcia Marengo
Skift Take
Consumer tastes are continuing to shift towards sustainability, authenticity and wellness, according to Expedia Group's latest global survey. The opportunity is ripe this year for tourism to tap into this steady transformation and drive change alongside economic recovery.
In a world of travel stop-and-starts, consumer minds and behaviors continue to shift along with the uncertainty. But what’s holding steady since last summer: traveler interest in sustainable trips. That’s according to Expedia Group’s latest Traveler Value Index survey of 5,500 global travelers, released on Thursday, which offers the first glimpse of where travelers’ tendencies lie as a new year kicks off and international tourism starts making its way back.
