Whole World Water launches campaign to unite tourism industry in the fight for clean water


Skift Take

Whole World Water's goals are ambitious, but they are off to a running start with some very public figures and well-known hotels already signed on to help.

Today an estimated 780 million people worldwide are without access to clean and safe drinking water, and 2.4 billion lack access to basic sanitation. This according to WHOLE WORLD Water, a social enterprise that's attempting to unite the hospitality and tourism industry behind this common cause. The fund is working with hotels, resorts, and restaurants to assist them in filtering, bottling, and selling their own water with the end goal of contributing