Greenland Thinks Smaller and Smarter for Tourism Growth
Photo Caption: Visit Greenland CEO Hjörtur Smárason is carefully planning for more visitors.
Skift Take
Greenland wants more visitors. But only if it can handle them in an environmentally-friendly way, while not overwhelming its limited infrastructure and small population.
Greenland may be physically larger than Germany, France, Spain, and the UK combined, but that does not mean it is ready — nor wants — a surge in visitors flooding its shores.
The semi-autonomous territory administered by Denmark is taking a cautious, deliberate approach to growing its tourism sector, Visit Greenland CEO Hjörtur Smárason said at the Skift Forum Europe Thursday. The country wants additional visitors to provide jobs and opportunities for its citizens, but at the same time acknowledges that roads and related infrastructure is very limits. In addition, the country is living climate change with average temperatures rising three-times faster than more temperate climes, and sea ice rapidly
