Corp Travel Giant CWT Nudges Clients Towards Microsoft-Style Carbon Penalties
Photo Credit: Bilbao Airport, Spain. CWT wants to arm its customers with more carbon emission information before they book their flight or hotel. Unsplash / Bernard Hermant
Skift Take
More companies are taking carbon management into their own hands, stepping away from offsetting. This new footprint indicator could give CWT's clients much greater control.
Travel management company CWT is now displaying how much carbon that travelers would potentially generate from flights and hotel stays for the first time, after adding a “point of sale” calculator to its app and online booking tool.
The travel agency previously only showed these types of emissions in its analytics tool, rather than the moment when employees were weighing up their travel options. The new platform paves the way for its corporate clients to adopt a similar tactic used by Microsoft that charges an internal carbon fee for business travel.
"That’s a use case that’s on our roadmap and we’re working with our clients," said Erik Magnuson, vice president product management, travel content and connectivity, at CWT.
The addition of the calculator, which is provided
