Business Traveler Anxieties Ripple Across Eastern Europe


Skift Take

Many company crisis teams with a presence in the region are addressing issues that today go way beyond the logistical challenges of evacuations.

As the number of refugees escaping the war in Ukraine tops four million, surpassing even the United Nations’ worst-case prediction, many businesses operating in the region are working out their next set of contingency plans.

The number of “what if” questions is on the rise, partly because of the uncertainty surrounding ongoing peace talks.

“Over the last 48 hours, there has been a marked change of tone from Russian state-affiliated media outlets, indicating that the Kremlin may actually be serious about changing its objective