TUI’s Hiring Spree for Tech Talent Aims to Boost Travel Group’s Efficiency
Photo Credit: A TUI tour bus. Source: TUI Group. TUI
Skift Take
Europe's largest tour operator is hiring for tech jobs at a torrid pace. This vertically integrated company is also spreading its wings horizontally by expanding its business-to-business services, such as airport and cruise transfers.
TUI Group has been staffing up on technologists as it automates key processes, such as handling airport transfers and customer service. It's all part of a broader digitization trend by Europe's largest holiday package operator.
The travel group, headquartered in Hannover, has about 600 software developers, up from about 100 seven years ago, said TUI Group's Frank Rosenberger at Skift Forum Europe. Many are working on unifying the group's five technology stacks onto one platform.
TUI Group is hiring for more than 200 digital and technologist positions. Separately, it has 300 engineers at Musement, a tech subsidiary focused on tours, activities, and experiences.
TUI Group aims to "turn itself into a digital platform," as Skift recently reported. On the one hand, the investment in technology is a bit overdue, given that the company has an estimated 50,000-person workforce. On the other hand, TUI is now ahead of many hotel groups and cruise lines in reco
