Premier Inn's Owner Whitbread Is Finding Shelter From Inflation Pressures
Photo Caption: A Premier Plus guest room at a Premier Inn hotel owned by Whitbread. Source: Whitbread.
Skift Take
Premier Inn is one of the first brands to talk openly about how inflation is impacting its bottom line. Expect to hear soon from other hotel brands acknowledging cost pressures, too.
Premier Inn's owner Whitbread cautioned on Thursday that global inflation would reach between 8 and 9 percent, at least one percentage point higher than forecast six months ago. Yet company executives didn't expect inflation pressures to derail the budget hotel brand's profitability, which bounced back in the first quarter as pandemic disruptions eased.
"Well-publicized sector cost inflation is anticipated to be significantly above historical levels," said CEO Alison Brittain. "However, we are well-positioned to offset the major
