United Airlines makes plea to win back straying business travelers


Skift Take

Corporate accounts will have to ensure that United is really over its problems before they return and sign new corporate agreements. United's reputation wasn't too attractive before the merger with Continental, and it nosedived as cancellations and delays became rampant.

Is it going to be too little, too late? As United Airlines officials discussed fourth quarter financial results with skeptical analysts today, they pleaded with corporate accounts to return to the fold, arguing that the airline has left its operational woes of the summer in the rear-view mirror. That invitation occurred as the airline revealed it trimmed its senior officer ranks by 7% in December,