Marriott to Debut Ad Network to Reach Travelers Via App and Room TVs
Photo Credit: An interior view of a guestroom at the revamped W London in Leicester Square. Source: Marriott International. Marriott International
Skift Take
Marriott's move to let advertisers reach its guests with Yahoo's help is really interesting. The hotel brand has a few great channels for brands to efficiently target travelers via its app and, eventually, its guestroom TVs.
Marriott International said on Monday it would shortly launch a media network to let advertisers reach its guests via the hotel group's app and websites and, someday, the TVs in its guestrooms. Marriott and a few advertisers will test the media network in the U.S. and Canada in the next two weeks.
The hotel group will use anonymized customer data from past searches and reservations performed on its sites and app to enable brands to display ads relevant to travelers. For example, a brand might show luxury products in the Mariott Bonvoy
