In These Surreal Times, Should Travel Push for Growth or Push on Brakes?


Skift Take

How do we navigate these strange recessionary times, even as we are overwhelmed with demand for a blockbuster year so far and a summer travel crush coming?

That in essence is this disorienting time of hope and caution in the travel industry, and the big question all of us are facing: do we continue to push for growth in a time of record demand OR do we push the brakes as every other sector and larger economies are grinding to a halt?

This is unprecedented this time around because travel usually is the leading indicator of recessionar