IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company
Photo Caption: An example of one of the marketing images in the new IHG Guest How You guest campaign in August 2022. Source: IHG.
Skift Take
IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.
IHG on Wednesday debuted an global ad blitz that represents its largest investment in a marketing campaign in a decade. The effort aims to drive brand awareness of the hotel group and its recently revamped loyalty program.
The new "guest as you guest" campaign will strive to remind people that IHG is the parent brand for 17 hotel chains, such as Holiday Inn, Kimpton, InterContinental, and Six Senses — and that all of the brands belong
