Google Is Reviving Price Guarantee Program for Flights


Skift Take

Many travel brands have been toying with financial technology, or fintech, to cater to new consumer needs brought on by the pandemic. Google's latest revival probably won't be a one-hit wonder.

Google is bringing back its price guarantee program for flights after its life was cut short by the pandemic. The feature is just one of several significant travel product tweaks being made by the search giant, which also includes rail bookings and a focus on the “confusing” tours and activities sector, as well as a controversial backtrack on its carbon emissions calculator. “There was something back in 201