New Hard Rock Hotel to lure younger pool and party crowd to Palm Springs
Photo Credit: The outdoor pool at the Hotel Zozo, which Hard Rock will be taking over and remodeling. Flickr / Joe Wolf
Skift Take
For the last decade Palm Springs has been trying to change the perception that it's a destination for the Bob Hope set. Will Vegas-like pool parties finally do the trick?
In ever-evolving Palm Springs, a downtown inn will be converted to a Hard Rock Hotel as the desert city continues to crank up its appeal for younger, hipper visitors.
By year end, the Hotel Zoso on Indian Canyon Drive will be turned into a 160-room Hard Rock, where guests can borrow electric Fender guitars to noodle on in their rooms or check out a fancy sound mixer to practice their DJ skills.
Hard Rock brand hotels, casinos and restaurants operate across the nation and in several countries. Among them are a Hard Rock Cafe in Hollywood and a Hard Rock Hotel in San Diego. Hard Rock is scouting for a hotel in Los Angeles, said Michael Shindler, executive vice president of hotels and casinos for the Florida company.
The Hotel Zoso will undergo a multimillion-dollar renovation to give it the Hard Rock vibe, Shindler said, with
