Wyndham’s New Brand Is Called Echo Suites Extended Stay
Skift Take
Like the guests they serve, this extended stay expansion by multiple brands appears to have staying power.
Wyndham Hotels & Resorts appeared to have so far executed a well-run roll-out of its 24th brand, given that developers have signed up to build 120 of them in the U.S. in the first year. Yet the Tuesday reveal of the brand's name, Echo Suites Extended Stay by Wyndham, wasn't much of a surprise. The company had been calling it Project Echo for six months, and reporters dug up filings in August that showed the brand would be called Echo.
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