Revenue-Hungry Hotels to Tech Startups: We Are All Ears
Skift Take
Hotels are more open to trying new ideas as they recover financially post-pandemic. Enter firms like tech startup ResortPass, which is pitching itself as a new way to juice more revenues.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Before the pandemic, the tech startup ResortPass had partnered with a little more than 100 hotels, offering a software platform that can book guests for day use of their amenities.
Now, the startup partners with more than 900 hotels, including brands like Ritz Carlton, Four Seasons, Westin, Fairmont, W Hotels, and Hyatt Hotels.
That fast growth speaks to hotels’ eagerness — desperation, maybe? — to increase revenue post-pandemic.
The ResortPass customer software platform can market availability of a hotel's amenities — spas, pools, fitness centers, meeting rooms, and more — and allow guests to use them during the day without needing to book an overnight stay. The company also offers hotel clients a software platform to manage that business on the backend.
ResortPass argues that the traditional business model of a hotel is fundamentall
