What the Empire State Building Shows About Tech's Potential in Tours and Activities
Photo Caption: New York City at sunset, with view of the Empire State Building. Source: EPS
Skift Take
The pandemic reluctantly drove operators towards online tech solutions to survive. Now in a strange reversal of fortune, those online solutions are holding their own, especially as the tours and activities sector gets back to pre-pandemic capacity. Travel 102 floors to the top of the Empire State Building Observatory and learn more.
Tour operators need to catch up in digitizing their systems to improve booking efficiency, brand reach and the overall quality of their experience. In a nutshell, the traditional way consumers find and book an attraction or activity needs to be more convenient.
The pandemic drove operators towards online tech solutions to survive. And now in a reversal of fortune, adopting those online booking platforms and business management software means they are now in an even better positioned for growth, especially as the sector recouped during the U.S. and European revenge travel surge.
Case in point: Attendance for the Empire State Building Observatory in early December, 2022 reached 95 percent of the 2019 (pre pandemic) level, and that's without the world's former biggest traveling population, China not being fully on the move yet
