That Airbnb didn't acquire Tiqets for its own experiences business after leading a Series C funding round, didn't give Tiqets much street cred. The Expedia deal couldn't have been a very substantial one for investors given the lack of financial disclosures.
So far Starboard Value hasn't publicly called for any leadership changes at Tripadvisor, but the activist investor's views aren't exactly a ringing endorsement.
There has already been a backlash against the DMA in Europe. It's really hard to see how giving the gatekeepers more of a voice in how they are regulated would be feasible without gutting the DMA's intent.
The latest version of Airbnb Experiences won't be a slam dunk even with a $250 million investment, and Airbnb hiring staff with experiences on their resumes.
Pepijn Rijvers doesn't bring a ton of experience in the tours and activities sector. But he's a veteran in the online travel agency sector and in marketing, which will play a big role in Viator's prospects.
Experiences has traditionally been a low-margin business so Airbnb was never going to make a go of it tethered to a niche offering. The challenge in going mainstream is to maintain some differentiation from rivals.
The European Commission may soon decide what Google must do to comply with the Digital Markets Act. In the experiences sector, GetYourGuide's proposed advertising changes may be an improvement for platforms and operators, but is the lack of price comparison among companies what travelers really want?
We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.