Tripadvisor Takes the Guesswork Out of Personalization
Photo Credit: The Skift team near one of the caves in the Vatnajökull glacier in Iceland during a company retreat in 2014. Skift
Skift Take
Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.
While many travel companies fret over delivering personalized recommendations to potential or existing customers through artificial intelligence and other technologies, Tripadvisor is supplementing those efforts the old-fashioned way — by emailing a quiz.
Since using Tripadvisor eight days ago to research tour and activities options in Reykjavik, Iceland, I've literally received 10 unsolicited emails from the company with subject lines ranging from "Continue planning for Reykjavik" to "An iconic
