Ace Hotels: 5 Key Moments
Photo Credit: The bar at the Ace hotel in Brooklyn. Sortis
Skift Take
Ace Hotels has had a significant impact on the hotel industry, helping change the way brands look to attract younger travelers. Here are five important moments in its evolution that we've covered as it prepares now to be acquired by Sortis Holdings.
The Ace Hotel Group, the boutique hotel chain considered to be a pioneer in the sector, announced Tuesday that it will be acquired by hospitality firm Sortis Holdings for $85 million, marking yet another chapter in the history of this small but influential player in hospitality.
Many hotel experts consider Ace to be the driving force behind millennial trends in hospitality, such as art displays and guest room amenities like guitars that have been replicated by brands seeking to appeal to younger travelers. So Skift is looking back at five key moments in its history through article's we've written about the company, including its international expansion, the unexpected passing of its co-founder Alex Calderwood, the
