Marriott and Other Hotel Brands Start 2023 With New Tech Partnerships
Skift Take
You can't even stream Netflix in most hotel rooms. That's changing at some IHG Hotel and Resorts hotels, one of several industry upgrades announced in the last few weeks.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Several big-name hotel companies have entered 2023 with tech partnerships to modernize operations and services.
The tech adoption is in line with what CEOs have said about increased plans to modernize in the near future as they seek to recover financially after the pandemic, though those plans are moving slowly overall.
It's a significant topic that we are continuing to keep an eye on in 2023.
Most recently, Marriott International partnered with Groups360 on software that streamlines the process of booking rooms and spaces for meetings and events. Historically, this can be a time consuming process, considering the need to book meeting spaces and guest rooms separately, factoring in discounted rates that often come with that type of business.
Using the software, organizations can view the best available group rates and inventory online before booking. For small events, planners can then make their selections and book instantly. For larger events, planners can view the available inventory before inquiring about
