The Case for Luxury Hotels Coming Out on Top in 2023 Recession: New Skift Research


Skift Take

A potential recession is on the horizon in the U.S., but we expect hotel performance to stay resilient in the face of economic uncertainty, buoyed by continued strength in the luxury segment - unlike what has been seen in prior downturns.

Skift Research's latest report looks at hotel performance by chain scale in times of crisis and recession in the U.S., as well as the comparison of unit growth strategies of major hotel brands post the 2008/9 Great Financial Crisis versus their current pipelines.

The macroeconomic outlook for the U.S. in 2023 appears bleak – rising interest rates, squeezed consumer spending, and a looming recession. However, the hotel and travel sector remains optimistic, with tailwinds from the recovery of cross-border, group, and business travel, as well as a structural shift in con