San Francisco Looks to Hosting Smaller Events to Help Tourism Recovery
Photo Credit: Tourism is one of the largest sectors for job creation for San Francisco. Unsplash / Tyler Casey
Skift Take
Small corporate events held outside the sprawling Moscone Center exhibition complex thrived last year. With China still frozen out, San Francisco's tourism marketers want to push this type of business even further in the coming years.
The San Francisco Travel Association is working more closely with the city's hotels to promote smaller meetings and events.
The association, which is the official destination marketing organization for the city and county of San Francisco, said this week that it noted 75 percent of group room nights booked in 2022 were for events outside of the city's big convention spot, the Moscone Center. It will now target these types of smaller group events with shorter booking windows, as it expands efforts to attract international group business.
“Given that associations book conferences several years out, our strategy for 2024 is to secure more corporate events, likely taking place in hotels because of their smaller size,
