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Food and Drink

Dine Brands Global’s Chains, Explained

Danni Santana

Photo Caption: A selection of "neighborhood pastas" at Applebee's.  

Skift Take

Consider this a cheat sheet for all things happening at Dine Brands.

Skift Table Brand Explainers break down restaurant groups by their individual brands in order to better understand their respective parts as well as opportunities for groups to expand or consolidate.  Dine Brands Global changed its name from DineEquity, Inc. in February. But the more impactful change at the restaurant group of late can be seen on its balance sheet. Following Stephen Joyce’s arrival in the summer of 2017 from Choice Hotels International, Applebee’s and IHOP have undergone a bit of a resurgence—thanks in large part to heavy product promotions, brand marketing gimmicks (IHOB), and a large spike in off-premise sales. The restaurant group is also focused on expanding its brand portfolio, which is currently at only two. Adding brands is a strategy Joyce is very familiar with. As the leader of Choice Hotels, he

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