European Travelers Look to Save and 'Stretch Their Budgets'
Photo Caption: Berat, Albania Diego Galli
Skift Take
There is a new market for lesser-known destinations, and travel operators need to embrace that.
Financial concerns are not changing if Europeans are traveling, but rather when and where they are traveling. A new study by the European Travel Commission, based on survey data collected in May 2023, highlights a shift in consumer behaviors towards cheaper options.
The study shows that despite a 4% decrease in the number of Europeans traveling, which is expected after the post-pandemic travel surge, travel intentions remain high. Most notab
