TUI Adds Juniper Travel as New Experiences Distribution Partner

Key Points

• TUI partners with Juniper Travel to distribute its 88,000 tours and activities globally.
• The partnership aims to expand TUI's presence in both established and new markets.
• TUI Musement reported a 33% sales increase, emphasizing its successful business strategy.

Summary

TUI, a major European tour operator, has partnered with Juniper Travel Technology to distribute its extensive portfolio of 88,000 excursions and activities across 100 countries. This collaboration aims to enhance TUI's reach by integrating with Juniper's network of 270 travel companies, expanding into new markets in southern Europe and LATAM. The partnership aligns with TUI Musement's strategic goals, which have already contributed to a 33% increase in sales.