Skift Take
Film and TV branding is new battleground for big-ticket destination marketing, and lot more research needs to be done in how travelers get influenced with these branding campaigns.
As we outlined in our Skift Global Trends for 2013, branding through movies and TV is the big new battleground in travel marketing. Destination marketing organizations are realizing the trend and looking to convert international attention a destination can draw from a movie into travel bookings. High profile examples include New Zealand's starring role in Lord of Rings trilogy and the new The Hobbit series, and Britain similarly integrated tourism marketing efforts with
