Indian Travelers Still Prefer Direct Booking: India Report
Photo Credit: Indian travelers prefer to book directly with hotels, says hotel technology platform STAAH. Flickr / Hashoo Foundation USA
Skift Take
Travelers showing a continued openness to book directly with hotels is a great practice of paying for what you see.
Hotel technology platform STAAH unveiled insights into its network of 19,000+ properties, revealing that in 2023, Indian travelers continued to remain inclined to book directly with hotels, despite the resurgence of online travel agencies.
Earlier Skift research had noted that demand for direct booking technology is witnessing a boom as hotels increasingly invest in it.
In its report, STAAH also noted that GoMMT, the owner of Goibibo and MakeMyTrip, secured the top spot in booking channels for the sixth consecutive year. Booking.com and Agoda retained their second and third positions, maintaining their standings from the previous year. Meanwhile, TravelGuru moved up two spots to claim the fourth position, while Expedia slipped down one spot to fifth place.
Indian Travel and Tourism Market Dynamics: Shoaib Ali, national sales head at STAAH, notes: “With their extensive reach in the Indian subcontinent and beyond, these online booking channels are well
