Cease or Consolidate


Skift Take

The short-term rental industry is at the cusp of cease or consolidate

This week, we have a roster full of stories — from company shutdowns to acquisitions, the short-term rental industry is on the brink of consolidation and professionalization that industry insiders keep harping on. Plus the latest from corporate housing provider, Blueground. 

New Year Bonus: Hope you aren’t busy this weekend — Skift’s much-awaited Megatrends 2024 is now live, and waiting for your read. But before you go, on the agenda today:

Fractional Ownership Platform Here Folds AirDNA Buys Uplisting Blueground Enters Japan Airbnb a Bear? Not Here Anymore

Miami-based Here.co, which offered fractional ownership investments in short-term rentals, has ceased operations. Launched in 2022, buoyed by the pandemic-induced interest in short-term rentals, Here aimed to allow everyone to invest and fractionally own short-term rental properties. But the macroeconomic conditions and higher interest rates forced the company to shut down – effe