CEO Interview: Virgin America solves identity crisis and vows profitability for 2013
Photo Credit: Virgin America started flying into Newark today from San Francisco and Los Angeles in a move that is injecting some price competition into United Airlines' fortress-Newark. Virgin America
Skift Take
Virgin America doesn't have the network at this point to truly be a big winner for business travelers. It remains to be seen whether it will run out of time before it gets there.
When asked if Virgin America loves business or leisure travelers more, CEO David Cush decidedly comes down on the side of road warriors as the more targeted passenger group.
"We love everyone who gets on the airline," Cush told Skift today at Newark Airport.
But, if you look at Virgin America's route network and product, then you'd have to say the airline is business-travel oriented, Cush said.
It's appropriate then that Cush and Virgin Group founder Richard Branson appeared at Newark Airport's Terminal A this morning to mark the launch of three daily nonstop flights from both Los Angeles and San Francisco to Newark
