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Food and Drink

Chipotle Just Doubled Its Digital Sales

Erika Adams

Skift Take

It's a good thing Chipotle didn't take a wait-and-see approach to digital innovation.

In Chipotle's case, it pays to be an early adopter. In its first quarter earnings report, Chipotle reported a digital sales increase of 100.7 percent compared to the same period last year. The chain has gone all in on digital innovation, from equipping its stores to quickly and efficiently handle off-premise orders to launching a digital loyalty program last month that is already three million members strong, and the sales returns are rolling in. Total revenue at the chain increased 13.9 percent to $1.3 billion. Chipotle rec

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