The Gulf Countries’ Visa Is Coming. Will It Be Enough to Land Taylor Swift?
Photo Credit: Taylor Swift performing on-stage during the Eras Tour concert at SoFi Stadium in Inglewood, August, 9, 2023. Wikimedia / Paolo Villanueva
Skift Take
A GCC unified visa could prompt many things, including some fleeting visits by superstars.
A Taylor Swift tour is on Saudi Arabia's radar. That's not saying much of course – Swift is on every destination's radar. But Saudi says such a concert could be in the country's future if the wider Arabia does more to promote itself as a unified destination.
"If we [the GCC] want the Taylor Swifts of the world, we can do it if we collaborate and get an Arabian tour [finalized]," said Saudi Tourism Authority (STA) CEO Fahd Hamidaddin at Arabian Travel Market (ATM), Dubai’s biggest travel trade show.
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