Alaska Airlines Wants Flyers to Buy Sustainable Fuel Credits — Will It Work?
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Alaska Airlines is letting customers purchase sustainable aviation fuel credits to offset the carbon footprint of their flights. These will go toward Alaska’s investments in developing and scaling SAFs.
As some travelers become more conscious of their carbon footprint, Alaska Airlines is betting that they’d be willing to buy credits to reduce their environmental impact while flying.
The carrier rolled out a program on Tuesday that gives customers the option to buy sustainable aviation fuel credits during the booking process. Customers can choose to offset the environmental impact of their flight by 5%, 10% or 25% with these products. These credits will also go towa
