Saudi Begins Developing Towns as More Affordable Tourism Spots
Photo Credit: Riyadh's Kingdom Cener. Used for illustrative purposes. Credit: Unsplash. The Baheej Company
Skift Take
Yanbu is being developed as a new leisure destination, offering prices well below those expected at the giga-projects.
Saudi Arabia is now developing towns with stays below the five-star price range.
"For a lot of people from the outside, it may look expensive in Saudi Arabia, but you can already afford it," said Stefano Lopez, senior product director at Baheej Group.
Baheej is a Saudi developer specifically building up Saudi towns and communities for mid-market tourism and leisure. It is already working on a destination called Yanbu, a coastal port city around two and half hours from Medina.
Baheej is partly owned by the Public Investment Fund, Saudi's sovereign wealth fund also buildi
