Loyalty Is the Answer to Tim Hortons’ Sales Woes

April 29th, 2019 at 7:34 PM EDT

Photo Caption: Tim Hortons' rewards program has more than 6 million members in Canada.

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A new loyalty program offers Tim Hortons an opportunity to learn more about its customers. What the program means for the chain's overall sales will soon be determined.

Tim Hortons' new loyalty program will soon provide a much-needed boost to the Canadian coffee giant’s sales, according to parent company Restaurant Brands International. The restaurant group Monday defended a poor first quarter sales performance by Tim Hortons, blaming both inclement weather and failed experimentation on the part of the company with its Roll Up The Rim campaign, which has offered cash discounts and free priz

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