Indian Travelers Looking at Airlines, Hotels to Boost Sustainability - India Report
Photo Credit: As India is actively promoting tourism to various destinations, there is also a push towards sustainability from all stakeholders. (Image: Dadra and Nagar Haveli) Incredible India
Skift Take
Indians are being more mindful of the impact of their journeys on the environment – and it is changing the way they live their everyday lives, according to a report from Booking.com. We look at some of the steps the government and industry are taking in response.
Indian travelers believe that airlines and hotels have the most potential to counter environmental impacts of tourism, followed by travelers themselves and major sites and apps, according to a report by Booking.com.
The report added that travelers adopting more mindful travel choices believe that sustainable travel adds value to their trips.
“Today for Indian travelers, sustainable practices not only enhance their travel experience but also inspire them to adopt similar habits in their daily lives. There is a desire to have a positive impact, with travelers more forthcoming in exploring activities that are driven by sustainability,” said Santosh Kumar, country manager for India, Sri Lanka, Maldives, and Indonesia at Booking.com.
As India is actively promoting tourism to various destinations, including lesser explored ones, there is also a push towards sustainability from all stakeholders. Despite this push, the efforts have a long way to go.
Green tourism strategies: The Indian ministry of tourism has developed a national strategy for sustainable tourism to “ensure more resilient, inclusive, carbon-neu
