A Deep Dive Into Crafting a Data and AI Playbook in Travel
Photo Credit: Skift
Skift Take
AI is only as good as the data that feeds it and the human ingenuity that drives it. This is not the time to retreat or watch from the sidelines. Travel has a narrow window of opportunity to engage, learn, and invest in data and AI. Teams playing the long game will benefit from the head start and drive innovation for the industry.
Like any emerging technology, AI is not a foregone conclusion. Realizing its full potential in travel will require bold action within companies and collaboration between them.
Following the inaugural Skift Data and AI Summit in New York City earlier this month, I am hopeful about how the whole travel industry can embrace AI. It was great to see common themes emerge throughout the day, both on stage but also in the conversations among the attendees.
“AI is only as good as the data that feeds it” was a common theme at the summit. It is clear to me that this statement needs one important append: AI is only as good as the data that feeds it and the human ingenuity that drives it.
We have to make the effort to engage, learn and unlearn with AI. It is our individual and collective conviction that will shape how travel embraces and unlocks value from AI.
I outline below five questions to consider as we pursue Data and AI initiatives in travel. T
