The Return of Chinese Outbound Travel: October Golden Week Signals a Strong Comeback
Photo Credit: China’s October Golden Week marks a major milestone in the recovery of outbound travel. Flickr / Chris Feser
Skift Take
As Golden Week approaches, China’s travel rebound is set to lift global tourism. Destinations that cater to confident Chinese travelers seeking diverse, immersive experiences will win big.
After years of limited mobility, Chinese outbound travel is set to make a significant recovery during the upcoming October Golden Week, according to Dragon Trail Research.
“We expect an October Golden Week that will come closer than any previous Chinese holiday period since the country’s reopening to meeting pre-pandemic levels,” Dragon Trail noted in a soon-to-be-released survey report.
Industry experts have eagerly anticipated this resurgence, and Chinese travelers are now embracing international exploration, focusing on personalized, immersive experiences.
Golden Week: A Turning Point for Chinese TravelAs China’s Golden Week kicks off on October 1, it marks a major milestone in the recovery of outbound travel.
According to Dragon Trail Research, 40% of surveyed respondents planning to travel by the end of the year have set their sights on October, signaling a strong appetite for inter
