ChatGPT Advanced Voice: The Future of Travel Booking or the Death of OTAs?
Photo Credit: ChatGPT is incorporating voice tech in its operations. Pexels / Sanket Mishra
Skift Take
After a history of false starts with Tellme, Alexa, and Siri, will ChatGPT Advanced Voice Mode unlock the holy grail: booking a flight?
If you haven’t experienced ChatGPT’s Advanced Voice Mode yet, you’re missing out on a glimpse of the future of travel booking.
There’s a long history of tech trying to disrupt the travel booking path. Tellme, Alexa, and Siri were all seen as hopefuls to unlock the holy grail: booking a vacation, flight, and hotel over voice. I think we’re far closer to that than we’ve ever been with OAI. Here’s a sample of using ChatGPT as a travel agent for a family trip to Italy:
If you don’t care to listen, I asked ChatGPT, 'Find me a 4-5 star resort in Puglia, with a kids club, near an airport that United flies to, with Hertz EV rentals available. What Marriott options can I use points for?' In seconds, ChatGPT provided tailored answers that would take far longer to piece together manually on Booking or Expedia.
It’s not difficult to envision OpenAI connecting the pipes on the backend to enable real time inventory and pricing, payment rails, a
