Hotels and cities with “LGBT-friendly” reputations poised for growth
Photo Credit: The Dublin LGBTQ Pride Festival is an annual series of events that celebrates lesbian, gay, bisexual, transgender, queer (LGBTQ) life in Dublin, Ireland. This shot is from last year's festival that ran from June 22 to July 1. Flickr / William Murphy
Skift Take
A special welcome sign in the window isn’t necessary; hotels and businesses that show respect and serve all clients without bias will see a boost in profits and visitors regardless of where they're located.
LGBT festivals, fairs, and events are among the activities LGBT travelers are least interested when taking a trip; however, an "LGBT-friendly" reputation is one of the leading motivators for selecting a destination.
Similarly, an "LGBT-friendly" reputation was the third-most important factor in selecting a hotel, after price and location, according to an online survey executed by LGBT market researc
