Cox & Kings 2.0: Old-World Service, New-Age Tech
Photo Credit: An Indian family traveling with Cox & Kings. Cox & Kings
Skift Take
The Cox & Kings brand has re-entered India at a time when competition is intense. Can the brand recall value and loyalty help it thrive?
In November last year, tour operator brand Cox & Kings returned to India, but this time under a new ownership: Singapore-based venture capital firm Wilson & Hughes. This also marked Wilson & Hughes' foray into the travel industry.
The Indian Cox & Kings brand is distinct from the erstwhile Cox & Kings company in India, and it also operates separately from Cox & Kings UK, which did not enter administration.
However, that does not mean that Wilson & Hughes is not ready to take some pages from erstwhile Cox & Kings’ notebook. “A lot of people had love for Cox & Kings, the brand has a high recall value,” Karan Agarwal, director at Cox & Kings in India told Skift. “The primary reason it stands out is that there is a service component involved in travel and I think Cox & Kings was a pioneer in delivering on the promise that it sold.”
He told Skift that he would like to hold on to the recall value and pr
