Global Destinations Shift From Mass Ads to Targeted Plays for Indian Tourists
Photo Credit: Image: Indian tourist with a map. Freepik / diana.grytsku
Skift Take
The question for destinations is not whether to go after Indian demand, it’s how fast and how smartly they can adapt their sales, distribution and product to claim it.
Indian travellers are increasingly the prize everyone wants. Tourism boards and private operators are moving past broad ads. They are running niche campaigns and making direct plays for specific pockets of demand — weddings, inbound groups, short luxury trips, and experience-led itineraries.
Sri Lanka is one clear example. The destination has planned multi-city “luxury wedding shows” in Mumbai, Ahmedabad and New Delhi next month. The events are aimed at wedding planners, travel agents and media. “We want to inspire Indian couples to see Sri Lanka not only as a tourist spot but also as the perfect canvas for their dream wedding,” a Sri Lanka Tourism spokesperson said. The message is simple: capture a slice of India’s huge wedding market and you lock in high-value bookings.
Skift has reported that weddings in India are a huge market and travel players in and outside India are trying to capture this market. Thailand has also been looking to attract this
