American Taps Oneworld Exec as New Chief Commercial Officer

Key Points

• American Airlines appointed Nat Pieper, former oneworld CEO, as its new chief commercial officer after over a year without a permanent CCO.
• Pieper brings extensive experience in airline alliances and commercial strategy from roles at oneworld, Alaska Airlines, and Delta.
• He will lead American's commercial recovery after a failed direct booking strategy and share responsibility for customer experience improvements.

Summary

American Airlines has named Nat Pieper, former CEO of the oneworld alliance, as its new chief commercial officer after over a year with the position vacant. Pieper, who has significant experience in airline alliances and commercial operations from previous senior roles at Alaska Airlines and Delta, will take charge of American's commercial strategy, partnerships, and recovery from a failed direct ticket-selling initiative. He will also co-lead efforts to enhance the customer experience alongside the chief operating officer.